Inspiring Very Peri Vanishing Soon

It’s your LAST CHANCE to scoop up our Very Peri Shimmer Chalkology Paste before it vanishes for good from my Chalk Site! Each year, Pantone® creates a special color they name the color of the year. This year, Chalk Couture created a special Shimmer Chalkology Paste to honor the color of the year and it’s truly gorgeous!

It’s no secret color plays a big part in our lives. We choose our favorite colors through the home décor we purchase (or make with Chalk Couture products), the clothes we wear, the cars we drive… and even the foods we eat! Pantone® started the Color of the Year trend in 2000 and they’ve been influencing decision-makers in many industries ever since. It is created by studying color trends from various influences including fashion, marketing, social media and even politics! Chalk Couture is always tracking color trends to create special colors like the Very Peri Shimmer Chalkology Paste that allow users to not only stay on trend, but also create new designs that stand out from the crowd.

What is so special about our Very Peri Paste color, you ask?

Not only is the Very Peri Shimmer Paste color a beautiful shade of blue-violet, but this Pantone® color is significant, as it is the first time a color has been specifically created for the Color of the Year selection. The pandemic and COVID have really changed the way we have lived our lives the last couple of years. The folks at the Pantone Color Institute wanted to create a special color for 2022 that marked a new era for society as we rewrite our lives. I love their way of thinking! 

As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.
– Leatrice Eiseman, Executive Director of the Pantone Color Institute

Very Peri works seamlessly in so many color palettes!

The team at the Pantone Color Institute did a wonderful job at showing just how the Very Peri color can coordinate with different color palettes. It can blend into color coordinating colors or stand alone as the shining star. It’s truly a wonderful color full of vibrancy and creativity. Check out these two palette examples below.

How do you get your hands on some Very Peri Paste?

Spend $90 USD/$125 CAD* at, and receive one FREE JAR (3 US fl. oz.) of Shimmer Very Peri Chalkology Paste! Eeeeek! *Order subtotal before taxes and shipping. Limit one per order. While supplies last. Free paste will automatically be added to your cart at checkout for qualifying orders.

Shimmer Very Peri Color Craze ends on August 31, 2022, at 11:59 pm MT or while supplies last!

Can Shimmer Very Peri Paste be purchased instead of earned free?

Sorry, Shimmer Very Peri Paste cannot be purchased, only earned for free with qualifying orders during the month of August. While supplies last. It’s an exclusive color designed just for this promotion, so snap one up if you love the color as much as I do!

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Want to take your love of crafting a step further?

If you love crafting and creating, consider joining the Chalk Couture family and becoming a Designer! Share your love of easy DIY home décor with others, earn an income, and cultivate relationships with other like-minded crafty men and women. Learn more about how to Join the Fun in 2023! Questions? I am here to help!

Jill Hagner

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